Showing posts with label Interracial Ads. Show all posts
Showing posts with label Interracial Ads. Show all posts

Monday, May 9, 2016

A "Scandalous" Old Navy Ad

I must thank my friend Lisa for today's subject matter--thank you, Lisa! She brought this "controversial" story to my attention.

I was amazed to learn about this Old Navy ad that appeared last week featuring an interracial couple and the backlash that occurred! If you missed that story, here's an excerpt of an article from CBS News:
America's demographic fabric is changing, and marketers are taking note by increasingly portraying diverse families in their ads.
But as a new Old Navy advertisement is demonstrating, such campaigns may not be embraced by everyone, although Americans are increasingly lending their support to brands that embrace inclusivity.
The brouhaha started when the apparel maker on Friday tweeted an image of an interracial family wearing its clothes, unleashing negative comments from some people espousing racist views.
.@OldNavy Stop pushing race mixing, you degenerates. #OldNavy#SoniaSyngal #BoycottOldNavy
— End Cultural Marxism (@genophilia) May 2, 2016
Then Twitter fought back. Supporters of Old Navy's ad campaign, including many interracial families and friends, tweeted messages with the hashtag #LoveWins, a term that went viral last year after the Supreme Court's marriage equality ruling. Fans of Old Navy's message took the hashtag to heart and tweeted messages of support as well as personal photos showing their own diverse families.
American families are increasingly diverse, with Pew Research Center finding that 12 percent of newlyweds in 2013 married someone of a different race, a record high. 
For the complete article, click here. The times they are a changin'. Too bad some opinions aren't.
Any thoughts? Thanks for visiting and have a great week!